#MarketingbyNumbers makes sense of the buzz words in Strategy, Marketing, Sales and Business Development
Regarding the customer data you store, it’s not the number that counts, but the quality of the records! Are they at least mildly interested and considering buying from you?
Email lists can become cumbersome quickly: Every time you want to use one of your lists e.g. to send out an emailing to a certain target group, you or someone from your team spends an enormous amount of time going through the list. Segmenting works best with a proper database.
You need content to build a drip campaign for lead generation or a nurturing stream. It’s important to offer the type of content to potential buyers that’s just right for their current stage of the customer journey.