Posts Tagged "Brand Equity"

Brand equity: add and protect measurable value

Mar 19 2021

Brand strategy is a lot more than promising statements and logo colours: It’s about measurable value, showing in the balance sheet.

Entrepreneurs, Productize Your Services with a Proper Go-to-Market Plan

Feb 19 2021

More and more entrepreneurs in service-based businesses would like to productize their work. Clearly, turning services into products helps SMEs in several ways. Here are 7 steps to validate and plan the offer before launch.