Posts Tagged "ROI"

Marketing’s role as a clock generator for the business strategy

Apr 02 2021

Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.

ROI of marketing efforts

Mar 12 2021

What do you need to calculate the ROI of your marketing efforts? It’s not rocket science, but it requires similar diligence to track all of your spending by campaign.

Measuring marketing ROI – one expenditure at a time

Mar 02 2021

Marketing activities can bring measurable ROI. At least for all external costs you should measure if it was worthwhile.