Posts Tagged "Lead Nurturing"

Customer relationships: quality matters

Mar 12 2021

Regarding the customer data you store, it’s not the number that counts, but the quality of the records! Are they at least mildly interested and considering buying from you?

B2B: Buyer behaviour shifts towards extended lead phases

Feb 19 2021

During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.