From our experience, we have identified several reasons why startups better get a “sanity check” for their business and go-to-market strategy before they raise funds.
Monetisation of products and services is essential for any business. Especially in the strategies of B2B companies, certain common problems need to be avoided.
When a company has just few sales people, these should only have to follow up leads that are ready to buy. Automation helps to sort out.