Posts Tagged "Entrepreneurship"

Why should startups perform a marketing strategy “sanity check” before raising funds?

Mar 28 2023

From our experience, we have identified several reasons why startups better get a “sanity check” for their business and go-to-market strategy before they raise funds.

What are the most common mistakes in B2B monetisation strategies?

Mar 16 2023

Monetisation of products and services is essential for any business. Especially in the strategies of B2B companies, certain common problems need to be avoided.

Why SMEs benefit more from automation in lead management

Feb 25 2021

When a company has just few sales people, these should only have to follow up leads that are ready to buy. Automation helps to sort out.