When conventional revenue streams and channels have dried up, it’s time to review: strategy, processes, measuring, … and stay visible digitally.
More and more entrepreneurs in service-based businesses would like to productize their work. Clearly, turning services into products helps SMEs in several ways. Here are 7 steps to validate and plan the offer before launch.
The need for outsourcing has started to spread into marketing and strategy development. Using “Shared” managers can professionalise marketing, sales and business development like having an experienced navigation pilot on board.