Posts Tagged "Measuring"

ROI of marketing efforts

Mar 12 2021

What do you need to calculate the ROI of your marketing efforts? It’s not rocket science, but it requires similar diligence to track all of your spending by campaign.

Measuring marketing ROI – one expenditure at a time

Mar 02 2021

Marketing activities can bring measurable ROI. At least for all external costs you should measure if it was worthwhile.

Measuring Lead Cycle Time when trying to grow demand

Feb 23 2021

What can you measure when trying to grow demand? Of the many KPIs to measure, one with a big impact on the success of efforts to increase demand and eventually revenue is often overlooked: Lead Cycle Time.