Email lists can become cumbersome quickly: Every time you want to use one of your lists e.g. to send out an emailing to a certain target group, you or someone from your team spends an enormous amount of time going through the list. Segmenting works best with a proper database.
Which marketing tech solution is the right one for you to scale your demand generation efforts and measure them?
Introducing marketing automation requires time. But once running, it will save a lot of time. So how to get to that point faster?
