Posts Tagged "Marketing Automation"

Why SMEs benefit more from automation in lead management

Feb 25 2021

When a company has just few sales people, these should only have to follow up leads that are ready to buy. Automation helps to sort out.

Planning data fields to allow segmentation

Feb 23 2021

No matter whether you have a short list of contacts or a huge database, you need to get the right message to the matching recipient. What needs to be planned ahead in order to be able to segment a list to select those recipients?