Choosing a marketing automation tool
The best way to scale your demand generation efforts and measure them is to automate them with the help of digital tools. But which marketing tech solution is the right one for you?
In our experience, it’s best to first assess what you want to do and achieve with any potential solution. At that point, list all the criteria that matter to you, but don’t yet worry about looking at a specific tool. After all, you want a solution for your needs, not having to work your demand generation processes and activities around what a tool can or cannot deliver. Everything else would be like the tail wagging the dog…
Then compare, how competing solutions fit the criteria you set up – and you’ll easily see what will best support your revenue growth plans. Over the years, We’ve put a spreadsheet template for such an evaluation together, including the most commonly relevant aspects. In case you’re struggling to compile your list of criteria, please feel free to contact us about it.