Posts Tagged "Product Strategy"

Marketing’s role as a clock generator for the business strategy

Apr 02 2021

Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.

Entrepreneurs, Productize Your Services with a Proper Go-to-Market Plan

Feb 19 2021

More and more entrepreneurs in service-based businesses would like to productize their work. Clearly, turning services into products helps SMEs in several ways. Here are 7 steps to validate and plan the offer before launch.