Posts Tagged "Target Groups"

Optimising the website: Where to start?

Feb 23 2021

Bite-sized advice on where to start optimising how your website and other digital windows provide information to the target groups and buyer personas you have defined.

Planning data fields to allow segmentation

Feb 23 2021

No matter whether you have a short list of contacts or a huge database, you need to get the right message to the matching recipient. What needs to be planned ahead in order to be able to segment a list to select those recipients?