From our experience, we have identified several reasons why startups better get a “sanity check” for their business and go-to-market strategy before they raise funds.
Monetisation of products and services is essential for any business. Especially in the strategies of B2B companies, certain common problems need to be avoided.
Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.