Posts Tagged "Strategy"

Marketing’s role as a clock generator for the business strategy

Apr 02 2021

Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.

Brand equity: add and protect measurable value

Mar 19 2021

Brand strategy is a lot more than promising statements and logo colours: It’s about measurable value, showing in the balance sheet.

Continuing marketing despite dried-up revenue streams

Feb 19 2021

When conventional revenue streams and channels have dried up, it’s time to review: strategy, processes, measuring, … and stay visible digitally.