Event budgets directly affect the bottom line. Make sure you accompany events with a campaign aligning marketing and sales.
What do you need to calculate the ROI of your marketing efforts? It’s not rocket science, but it requires similar diligence to track all of your spending by campaign.
You need content to build a drip campaign for lead generation or a nurturing stream. It’s important to offer the type of content to potential buyers that’s just right for their current stage of the customer journey.