Content is king …!?
To build a drip campaign for lead generation or a nurturing stream you need content. Many companies already have useful content that can easily be re-purposed, split into bite-sized pieces or combined for more depth. It’s important to offer the type of content to potential buyers that’s just right for the stage of their customer journey they’re at now: Not too superficial, not too complex.
Expert tip for you: Make a list of the content you have and map it to the customer journey per target group or even buyer persona. Then you’ll easily spot if / where content is missing and what kind you can maybe come up with from the material you have.
We have built a template for that: If you need help mapping content to campaign steps, please feel free to contact us about it.