Posts Tagged "Content Marketing"

Content is king …!?

Mar 04 2021

You need content to build a drip campaign for lead generation or a nurturing stream. It’s important to offer the type of content to potential buyers that’s just right for their current stage of the customer journey.

B2B: Buyer behaviour shifts towards extended lead phases

Feb 19 2021

During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.