Author Archive

Why should startups perform a marketing strategy “sanity check” before raising funds?

Mar 28 2023

From our experience, we have identified several reasons why startups better get a “sanity check” for their business and go-to-market strategy before they raise funds.

What are the most common mistakes in B2B monetisation strategies?

Mar 16 2023

Monetisation of products and services is essential for any business. Especially in the strategies of B2B companies, certain common problems need to be avoided.

How to make the most of marketing and sales events

Nov 02 2022

Event budgets directly affect the bottom line. Make sure you accompany events with a campaign aligning marketing and sales.