Category Archive for "Bite-sized advice"

Brand equity: add and protect measurable value

Mar 19 2021

Brand strategy is a lot more than promising statements and logo colours: It’s about measurable value, showing in the balance sheet.

Online customer relationships

Mar 18 2021

It’s important for retailers moving their business online to develop a proper relationship with their customers and deliver a great experience in the virtual shopping world, too.

Integrating digital business networking

Mar 16 2021

Does your business depend on networking and building relationships to generate revenue? Integrate online and offline networking into a thought-out customer experience.