How much of your advertising and communication spending is put to waste by poor customer experiences and service quality? Check and measure customer and brand experiences to achieve loyalty.
What do you need to calculate the ROI of your marketing efforts? It’s not rocket science, but it requires similar diligence to track all of your spending by campaign.
Regarding the customer data you store, it’s not the number that counts, but the quality of the records! Are they at least mildly interested and considering buying from you?