Event budgets directly affect the bottom line. Make sure you accompany events with a campaign aligning marketing and sales.
Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.
During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.
