Category Archive for "Articles"

How to make the most of marketing and sales events

Nov 02 2022

Event budgets directly affect the bottom line. Make sure you accompany events with a campaign aligning marketing and sales.

Marketing’s role as a clock generator for the business strategy

Apr 02 2021

Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.

B2B: Buyer behaviour shifts towards extended lead phases

Feb 19 2021

During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.