Author Archive

Marketing’s role as a clock generator for the business strategy

Apr 02 2021

Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.

Brand equity: add and protect measurable value

Mar 19 2021

Brand strategy is a lot more than promising statements and logo colours: It’s about measurable value, showing in the balance sheet.

Online customer relationships

Mar 18 2021

It’s important for retailers moving their business online to develop a proper relationship with their customers and deliver a great experience in the virtual shopping world, too.