Author Archive

Integrating digital business networking

Mar 16 2021

Does your business depend on networking and building relationships to generate revenue? Integrate online and offline networking into a thought-out customer experience.

Customer loyalty is a function of experiences

Mar 15 2021

How much of your advertising and communication spending is put to waste by poor customer experiences and service quality? Check and measure customer and brand experiences to achieve loyalty.

ROI of marketing efforts

Mar 12 2021

What do you need to calculate the ROI of your marketing efforts? It’s not rocket science, but it requires similar diligence to track all of your spending by campaign.