Posts Tagged "Strategy"

Why should startups perform a marketing strategy “sanity check” before raising funds?

Mar 28 2023

From our experience, we have identified several reasons why startups better get a “sanity check” for their business and go-to-market strategy before they raise funds.

What are the most common mistakes in B2B monetisation strategies?

Mar 16 2023

Monetisation of products and services is essential for any business. Especially in the strategies of B2B companies, certain common problems need to be avoided.

Marketing’s role as a clock generator for the business strategy

Apr 02 2021

Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.