Author Archive

Continuing marketing despite dried-up revenue streams

Feb 19 2021

When conventional revenue streams and channels have dried up, it’s time to review: strategy, processes, measuring, … and stay visible digitally.

Entrepreneurs, Productize Your Services with a Proper Go-to-Market Plan

Feb 19 2021

More and more entrepreneurs in service-based businesses would like to productize their work. Clearly, turning services into products helps SMEs in several ways. Here are 7 steps to validate and plan the offer before launch.

Digitalisation in Marketing: 7 Tips for SME (and Everyone Else)

Feb 19 2021

Digitalisation and automation in marketing, sales, and business development often confront the internal teams of companies with problems. So how can they succeed? These 7 steps are essential for SMEs – and everyone else.