No matter whether you have a short list of contacts or a huge database, you need to get the right message to the matching recipient. What needs to be planned ahead in order to be able to segment a list to select those recipients?
What can you measure when trying to grow demand? Of the many KPIs to measure, one with a big impact on the success of efforts to increase demand and eventually revenue is often overlooked: Lead Cycle Time.
During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.
