Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.
During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.
When conventional revenue streams and channels have dried up, it’s time to review: strategy, processes, measuring, … and stay visible digitally.
