When a company has just few sales people, these should only have to follow up leads that are ready to buy. Automation helps to sort out.
When conventional revenue streams and channels have dried up, it’s time to review: strategy, processes, measuring, … and stay visible digitally.
Digitalisation and automation in marketing, sales, and business development often confront the internal teams of companies with problems. So how can they succeed? These 7 steps are essential for SMEs – and everyone else.