Posts Tagged "Demand Generation"

Measuring Lead Cycle Time when trying to grow demand

Feb 23 2021

What can you measure when trying to grow demand? Of the many KPIs to measure, one with a big impact on the success of efforts to increase demand and eventually revenue is often overlooked: Lead Cycle Time.

B2B: Buyer behaviour shifts towards extended lead phases

Feb 19 2021

During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.