Category Archive for "Bite-sized advice"

Measuring marketing ROI – one expenditure at a time

Mar 02 2021

Marketing activities can bring measurable ROI. At least for all external costs you should measure if it was worthwhile.

Introducing Marketing Automation

Mar 01 2021

Introducing marketing automation requires time. But once running, it will save a lot of time. So how to get to that point faster?

Agile marketing campaign development

Feb 26 2021

How to grow revenues in an agile way with drip campaigns – instead of stalling the campaign launch until everything is perfectly prepared.