Marketing is more than just colourful images, bows and curtains. It has a more valuable role to play when its insights are used to set the pace for the business.
More and more entrepreneurs in service-based businesses would like to productize their work. Clearly, turning services into products helps SMEs in several ways. Here are 7 steps to validate and plan the offer before launch.
Digitalisation and automation in marketing, sales, and business development often confront the internal teams of companies with problems. So how can they succeed? These 7 steps are essential for SMEs – and everyone else.
