Bite-sized advice on where to start optimising how your website and other digital windows provide information to the target groups and buyer personas you have defined.
What can you measure when trying to grow demand? Of the many KPIs to measure, one with a big impact on the success of efforts to increase demand and eventually revenue is often overlooked: Lead Cycle Time.
During Covid-19-related confinement, companies change how and when they make buying decisions. Here is how this impacts lead and sales cycles – and what marketing and sales people can do about it.
