Brand strategy is a lot more than promising statements and logo colours: It’s about measurable value, showing in the balance sheet.
When conventional revenue streams and channels have dried up, it’s time to review: strategy, processes, measuring, … and stay visible digitally.
The need for outsourcing has started to spread into marketing and strategy development. Using “Shared” managers can professionalise marketing, sales and business development like having an experienced navigation pilot on board.
